With all the doom and gloom hovring over the economy right now,analyst reports heralding brighter days for the future of internet ad spend continue to be released.
According to the Yankee Group,the U.S online ad market will hit $50.3 billion in revenue by 2011 more than double 2007's revenue.The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers.The web claims roughly 20 percent of overall media consumptio in the U.S right now - but advertisers currebtly invest only 7.5percent of their budget online.The gap will start to be bridged by 2011,when Yankee predicts that online will comprise nearly 25percent of all media consumption and 15percent of the ad spend.
As a number of forecasts and recent ad spend tallies have noted,online advertising's growth remains healthy.
Thursday, January 31, 2008
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